Maisha Concept

Maisha Concept is a slow-fashion brand that draws inspiration from global cultures.

Copywriting

Maisha Concept is a slow-fashion brand that draws inspiration from global cultures. The brand also advocates sustainable fasion and brand transparency through each collection.

I have had the pleasure of working with Maisha Concept since 2017. Here is a selection of writing from past lookbooks.

Client: Maisha Concept
Location: Hong Kong / Singapore


Jaipur Chic — 2018 Resort Lookbook

Lookbook preface — behind the collection.

A snippet into the traditional block-printing technique used in creating each Maisha collection.

Utopia — 2019 Resort Lookbook

Lookbook preface — behind the collection.
A message from Maisha.

Haveli — 2020 Summer Lookbook

Lookbook preface — behind the collection.